GROW Brand Identity and Print Design
Client
Roots First Design
Timeline
Spring 2021
Focus
Brand Identity, Print Design, Illustration
Design Team
Caroline Bosch - Solo Designer
Growing to Repair Our World (GROW) is a nonprofit organization based in Winston-Salem, North Carolina with a mission to strengthen climate resiliency and support biodiversity through hands-on care of local landscapes.
I led the development of GROW’s brand identity. I also spearheaded content strategy for a series of risograph booklets on landscape design and environmental education topics; I illustrated each booklet, designed page layouts, and wrote engaging, user-friendly copy.
Brand Identity
Inspired by root systems, spring, and natural landscapes
I developed GROW’s brand identity through a combination of custom type, hand-drawn illustrations, and an earth toned color palette. I incorporated a root-like structure in the logo to refer back to the parent organization, Roots First Design.
Print & Editorial Design
Cultivating connection with local landscapes
I illustrated, designed, and helped write risograph zines for GROW on environmental education topics that would help connect individuals and kids with their local landscapes. I also designed planting wheel and calendar posters for Zone 7 vegetable gardens.
